- A simple welcome or goodbye message, triggered on entry or exit.
- Ingress and egress practicalities, sent contextually as patrons near the gate/door or toward the end of their stay
- Recommendations: Encouraging discovery or otherwise Influencing visitor behaviour
- Context-based delivery of key information
- Promoting a specific onsite feature (e.g. a sponsor presence).
- Hyper-trageted promotional offers
- Gathering feedback: Triggering a snap poll or micro-survey
- Load balancing across the venue (e.g reacting to queues)
- Incindent reponse: Reacting to the unforeseen
- Offsite messaging examples: traffic jams, weather alerts, targeting non-visitors