Location-based push notification messages fall into two categories depending on the rules used to set them up. 

A 'broadcast' message is one where the message is sent to all qualifiers at one single time. Examples: 

• Send a message at 6pm on Tues 12 April to all app users present in a region corresponding to the entire venue 
• Send a message at 6pm on Tues 12 April to all app users who have been recorded as visiting a region corresponding to the entire venue between midday and 6pm on that same day (Tues 12 April) but who have not visited a sponsor's presence (region) at the venue during that same time period 
• Send a message at 2pm on Weds 13 April to all app users who have been recorded as visiting a region corresponding to the entire venue yesterday (12 April) but are not at the venue on 13 April 

A 'triggered' message is one where the message is sent to qualifiers one by one as they meet the qualification rules over a period time. For example:

• Send a welcome message to each app user as they enter the venue between 6pm and 7:59pm on Tues 12 April
• Send a goodbye message to each app user as they exit the venue between 10pm and 11:59pm on Weds 13 April
• Send a message to each app user as they meet the following rules, between 10am on Tues April 12 and 5pm on Thurs April 14:
  • Present in the venue region for at least 2 hours
  • Have not visited a certain set of regions during that time period 

Whether a message is broadcast or triggered, our system ensures that each app user will only be sent a specific push notification message once, even if they subsquently requalify for the same message.