Regions are polygons of any shape/size positioned on top of site/floor plan and/or mapping background.
They can be programmatically created or manually drawn in My Venues>Regions.
There is no limit to the number of regions, or as to where they are placed. Regions can overlap and can be layered inside one another.
Our positioning system records visits and dwells to each region.
Regions are the foundation for both Messaging and Analytics:
- For geo-targeted push notification messaging, regions need to be created in advance, as they are used to define the audience segment which will be sent the massage.
- For analytics, regions can be created at any time (i.e. even post data collection). The positioning system records the underlying raw data (lat, lng or x,y coordinates, floor level, time stamp, device ID) entirely independent of any regions.
Typically we recommend creating regions for key areas of the physical environment.
For example, for a music festival this might include audience areas for stages, sponsor activations, transport hubs, F&B areas, merchandising, camping, ingress/egress points, transport hubs, etc.